16 Content Marketing Ideas for Real Estate
Every aspect of your business revolves around content. Content or content marketing isn’t just about creating a post on social media. Everything you do in which you’ve to pass an information across to another is purely content marketing; from advertising, creating video, sending an email to making a post on your favorite social media account.
Think about it.
Content marketing is simple communication in its broad terms. And when you look at it from that angle, you’ll appreciate the beauty of content marketing ideas for real estate even more.
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As a realtor or real estate agent, you want to ensure that your content marketing game is topnotch. And connects deeply with those that can afford the property you sell (your target audience). There’s absolutely no need appealing to prospective clients who cannot afford the property you sell.
Additionally, good content marketing ideas are a differentiator.
For instance, almost 100% of those that will read this content are realtors – because I was able to come up with a content idea that appeals only to their kinds.
Furthermore, the content marketing ideas for real estate you’ll have to adopt will depend on the medium (social media platforms, your real estate blog or email address) you choose to communicate with your clients and potential clients. It’s almost no need trying
Below are different real estate content marketing ideas you can use for your social media post as well as other medium like your website to connect with your target market.
16 Content Marketing Ideas for Real Estate
Virtual Tours / Video showcasing Available Property
A lot of findings have shown that people are more likely to remember information that is presented in video format, this is specifically true when it comes to real estate industry. As a real estate agent, you want to help prospective clients visualize themselves inside the property (in the case of a home/house) by creating video content and virtual tours.
For instance, a video can be used to showcase how sunlight floods into the living room during the day, or how cozy the fireplace looks in the evening: with that, a prospect unconsciously visualizes themselves in the building.
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As a realtor, an active part of your content marketing strategy should be to use video.
According to a recent study 2024 report, 91% of users watch videos to learn more about a product or service. Another finding by HubSpot reveals that consumers spend a whopping 17 hours weekly consuming videos from their favorite brands. That’s massive for you to ignore.
However, the 91% of users that spend 17 hours weekly consuming video content isn’t just watching crap videos, rather, short and highly quality eye-befitting videos that offer alluring views.
Therefore, when you film your short videos, focus on the human exciting angle.
Real estate by its very nature is a luxurious product, hence your focus should be on luxury and comfort that comes from owning a piece of it as well as the monetary value.
Neighborhood guides
Have you ever seen a co-realtor advertising a property and they are all out to show you what the neighborhood looks like? Well, I’m sure you’ve.
When selling a property, especially residential property (home), you’re not just selling a property—you’re selling a lifestyle.
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In your content marketing game as a realtor, take your time to document the neighborhood. People buying property want to know how accessible the place is to essential amenities such as schools, parks, dining, shopping, and entertainment centers. They want to have a pee of the locals; the quality of people currently residing there as well as the future prospects for the location.
Highlight those amazingness that comes with buying a property in that location. You might want to use drones to do a proper mini-documentary. While doing that, remember that the quality of your video matters a lot.
Client testimonials
One of the content marketing ideas for real estate professionals is to use testimonial or User Generated Content (UGC). There’s absolutely nothing that builds trust faster than hearing from satisfied First-Time Buyers, especially if the realtor or the real estate company is a no-name entity. Think about the last time you bought something from someone you don’t know and how skeptical you were. Won’t it have been a different ball game if there were testimonials from past clients flying all around everywhere?
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So, client testimonials are a game changer for you. This could be in video format or written text. Although 88% of customers trust video testimonials as much as personal recommendations compared to written reviews because you may not quite know if a review/text testimonial is real compared to video.
First-time buyers also want to see how much of a good experience you provide to clients. And how much of a reliable person you’re.
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In fact, never leave a satisfied client without asking for a review/testimonial because these stories humanize your brand and build credibility.
Real estate investment tips
There are potential clients who are not interested in buying a residential home to live in. They simply see real estate as a business venture with great returns, especially when investing for rental income or holding and reselling. They are primarily the real estate investors.
So, part of your content marketing strategy should be to appeal to this group of people if you have such properties. Discuss topics like ROI, rental income, property appreciation, and building passive income streams through real estate.
On Facebook, Forbes’ Best of Africa Leading Investment Coach and Real Estate Mogul, Dr. Stephen Akintayo, is known for this kind of content strategies.
For example, you could write a blog post or create a video on why now is a good time to invest in multi-family properties, highlighting the benefits of investing in real estate compared to other forms of investment.
Market Trend Reports
Just as you want to stay informed about what’s happening in the industry, so do buyers and sellers. They want to be up-to-date with the real estate market. Therefore, if you can regularly publish market trends, you can position yourself as a knowledgeable resource.
The report should break down complex data (current market trends) into digestible insights—what’s happening with home prices, inventory levels, and interest rates. For instance, a report might reveal that home prices in your area have risen by 5% in the last quarter, indicating a strong seller’s market.
Remember, the focus of the report is to attract future clients, so there is no need to confuse them with ambiguous terms. Keeping it simple and clear for the average person is what defines an effective content marketing.
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Q&A Sessions with Agents
Good relationships are a strong pillar of every business. These relationships involve both internal and external publics. In the case of a real estate firm, this includes your agents, host communities, and buyers and even marketing agency handling your media presence.
A live question-and-answer (Q&A) session offers you the opportunity not only to address their most pressing concerns but also to foster a strong sense of community.
During a Q&A session, you also have the chance to inform your audience about your home-buying process, the latest developments, such as the launch of a new property or a price increase. Billionaire realtor Stephen Akintayo effectively uses his Facebook platform for this. He often hosts live sessions, teaching about land banking and other relevant topics.
Other content marketing ideas for real estate brands include:
- Spotlighting local businesses that provide complementary services
- Providing advice on mortgages
- Content focused on busting real estate myths
- Sustainable living tips for buyers and homeowners
- Infographics on the buying/selling process
- Updates about the real estate market
- Home renovation tips
- DIY property maintenance tips
- Discussing major events happening in your community
- Case studies of successful sales. This serves as social proof and potential buyers like such valuable content.
Unique Content Marketing Ideas for Real Estate
Focus on investment tips for those looking to buy real estate, along with testimonials and property tour guides.
FAQ | Content Marketing Ideas for Real Estate
What Is Content Marketing for Real Estate?
Content marketing for real estate involves creating various content types that a realtor should focus on. These ideas are specifically curated to position the realtor and their company as the best in the industry.
How to Create Content on Real Estate?
Focus on what your prospective clients are interested in, especially topics related to the properties you have for sale. It doesn’t make sense to create content about land when you have none available for sale. Some might argue that this approach can attract buyers who are interested in the type of property you sell, and that’s true. However, why spend time attracting those potential buyers when you could focus on reaching clients already in demand for the property you have?
What Does a Real Estate Content Creator Do?
A real estate content creator focuses on producing eye-catching content that appeals to prospective clients interested in buying property. They utilize various content marketing ideas, such as property tour guides, investment tips, testimonials from previous clients, and showcasing the business culture to engage potential buyers.
Final Thought
At the end of the day, it’s simple—your content marketing for real estate should be focused on building connections. So, have a real estate marketing plan that highlights the content ideas and the content creation process. The more engaging and relevant your content, the more likely you’ll connect with potential buyers or investors who are genuinely interested in what you offer.
Bottom line? Keep your content practical and focused on what your clients want to know. You’ll not only stand out but also create stronger relationships that convert into real business.
And remember that your real estate clients want to know that they are dealing with a real estate expert – someone who understand property as an investment option not just a real estate marketer.
Lastly, having an email list with a strong social media presence can greatly enhance your business performance, espcially on search engine as well as reaching a broader audience.
What’s your next move? You’ve got the ideas—now go make them happen!
