5 Useful WhatsApp Marketing Software: A Comprehensive Guide

WhatsApp marketing software is a powerful tool that helps you extend the functionality of your business WhatsApp. If you’re an internet entrepreneur who loves to use WhatsApp for marketing purposes, it’s wise to get good software to help you automate your activities.

For example, with good WhatsApp marketing software, you can segment your contact list and send targeted WhatsApp marketing messages to them.

Let’s assume that you are running a campaign and you have 100 different prospects that messaged you. There’s the likelihood that only some of the 100 prospects will patronize you immediately. To increase the number of conversions, you need to have a follow-up system with a sequence of WhatsApp marketing messages. 

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In the course of doing that, the kind of messages you’ll send to those who have purchased from you will definitely differ from those who have not bought. While your marketing message to those who have not bought will focus on trying to convince them to buy, the message to those who purchased will focus on preparing them for future purchases.

So, with WhatsApp marketing tools, you can add those who have purchased to a tag different from those who have not bought so that whenever you send a message to the segment of those who have not bought, those who have purchased will not receive the same message. This function is more like what WhatsApp labels do – but comes with more advanced features.

I’ve taken the time to detail most of the popular and well-organized marketing software my colleagues and I use.

They will help you to effectively engage with your audience, nurture leads, and boost your sales.

Top WhatsApp Marketing Software Solutions

1. AiSensy: AiSensy offers a comprehensive WhatsApp marketing platform with automated broadcasting, chatbot integration, and advanced reporting features. The software comes with a 14-day free free.

The key features are:

• Broadcast Promotional Offers to Unlimited Users
• Sell using Catalogs on WhatsApp
• Automate Messages via Integrations
• It allows for multiple support team access with a live chat.
• You can build a live chat bot using AiSensy

⚡️The API access is by the Official WhatsApp Business API

2. Infobip: Infobip’s WhatsApp Business API provides businesses with a robust platform to send bulk messages, automate customer interactions, and integrate with CRM systems.

3. Respond.io: Respond.io is a popular WhatsApp marketing tool known for its user-friendly interface and features like personalized messaging, chatbots, and campaign scheduling.

4. Zoko: Zoko specializes in WhatsApp marketing for large enterprises, offering features like multi-user collaboration, advanced analytics, and integration with leading CRM platforms.

5. Interakt: Interakt’s WhatsApp marketing solution focuses on creating engaging chatbots that can provide customer support, answer frequently asked questions, and collect valuable customer feedback.

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Benefits of Using WhatsApp Marketing Software

1. Enhanced Customer Engagement: WhatsApp marketing software lets you send personalized messages, share multimedia content, and respond promptly to customer inquiries, fostering stronger relationships and building brand loyalty.
2. Automated Marketing Campaigns: You can streamline your messaging processes by scheduling and automating campaigns, ensuring they are delivered timely and consistently.
3. Targeted Audience Segmentation: With WhatsApp marketing software, you can segment your audience based on demographics, interests, and purchase history. This ensures that your marketing messages reach the right audience at the right time.
4. Measurable Campaign Performance: With this software, you can track key metrics such as open rates, click-through rates, and conversion rates to measure the effectiveness of your WhatsApp marketing campaigns and make data-driven decisions. As you know, business is not run by emotions but by customer data.
5. Integration with CRM Systems: WhatsApp marketing software can integrate with existing CRM systems, providing a unified view of customer data and interactions across different channels.

Choosing the Right WhatsApp Marketing Software

When selecting WhatsApp marketing software, there are lots of factors to consider. Such factors are your business size, budget, specific needs, and technical expertise. You want to ensure that the tool you subscribe to is affordable for you in the long run.

WhatsApp Marketing Best Practices

1. Obtain Clear Opt-in Consent: Before sending any WhatsApp messages, ensure you have obtained explicit customer consent to receive marketing communications. If you start sending messages to random people, they might find it offensive and report your account. Once many people do that, your account may be suspended. So, get involved with permission marketing.
2. Personalize Messages: Personalize messages to address customers by name and tailor the content to their interests and preferences. You want to avoid appearing generic; let them have a feeling that the message is sent to them alone.
3. Provide Value: Make sure your WhatsApp messages provide value to recipients. 
4. Respect Customer Time: Avoid sending messages during late hours or on weekends to avoid disrupting customers’ personal time.
5. Comply with WhatsApp Regulations: Adhere to WhatsApp’s guidelines and policies to ensure your marketing efforts remain compliant and ethical.

Final thought

If you want to do WhatsApp marketing on a big scale, having automation software can be a game changer for you. Not only will it save you an enormous amount of time, but it will make your marketing more effortless and efficient.

As WhatsApp keeps shifting away from a mere private chat app to a big tool, more and more software will be introduced to extend its functionality. Remember that these apps are there to assist you and not to replace you. The effectiveness of the system would depend on how you approach your marketing messages.

Without a good message, then your aim may be defeated.

Also, remember that WhatsApp is a social app. Hence, your interaction with your audience should be social. One of the best approaches is to adopt the principle of ‘Socia-vertising’, which I discussed when I talked about how to advertise on WhatsApp status.

Furthermore, in your template messages, emojis have been proven to increase message interaction by prospects. Use them, but don’t overuse them. You want to ensure you strike a balance between being socially and business-oriented.