How to Advertise Your Business on Whatsapp Status
Advertising your business isn’t merely something you should do; it’s a necessity if your business is to see the dawn of tomorrow. Your core drive should always be to take your business to the places where your audience congregates. Be where they are, not where they are not. This is why learning how to advertise your business on WhatsApp status is key in this time and age.
Whether you’re a solo-preneurship or a conglomerate, you should take advertising seriously.
Unlike before, today, WhatsApp has become many things to different people. To some, WhatsApp has remained a private messaging app. To others, with the introduction of business WhatsApp, the platform has grown at an incredible pace as a strong marketing tool.
Business WhatsApp now comes with a lot of features like labels and automation tools, making marketing and advertising on WhatsApp seamless.
Below, I’ve explained in detail how you can advertise your business on WhatsApp using my framework from my book, “Sociavertising.” I also used “How to Advertise Clothes on WhatsApp Status” as a case study to show how everything can be done in real-time.
How to Advertise Your Business on Whatsapp Status
Advertising on your business WhatsApp status takes the normal form of all types of social media advertising, but this time, it gives you the ability to properly control people’s attention, unlike advertising on a more open platform with more distractions.
Since the introduction of WhatsApp status in 2017, I’ve been using it for my marketing purposes, so I understand perfectly well the best approach to use it.
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Before you start advertising on your status, you must first think of your audience—those that have been viewing your status. Their interest is paramount because you want to first grab their attention with their interest before selling. This is what I call Socia-vertising. Your status needs to be social enough for them to desire to proceed to the next slide. This will give you the result you’re looking for.
Here’s How to Advertise Your Business on WhatsApp Status:
- Educational/Entertaining Content [Hook/Attention Grabber]:
The first step is to provide your viewers with educational or entertaining content. Any content that aligns greatly with their interest will hook them to your status. Once they have consumed the first content, unconsciously, they will hope to see more content of that nature in the next slide.
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- Educational/Entertaining Content [More Hypnotic than 1]:
Your next status slide should contain similar content, but the content in the next slide should be more engaging and hypnotic than the first one you showed them. You want something to keep them even more attached and wanting more from you. At this juncture, they will be glued to the next thing, with their dopamine higher than normal. Take that opportunity to preach the gospel of your business in the next slide.
- Product/Offer [Display What You Want to Sell]:
Remember that they are still very excited having seen more lovable content in slide two. Now, in slide three, advertise your product/service in that status. At this juncture, some will feel discouraged because they didn’t see what they expected to see, but they will still be hopeful that they will see it after now. They’ll say unconsciously, perhaps, the Educational/Entertainment Content is after this one. Use that opportunity to fulfill their thoughts by putting up the exact kind of content they were expecting to see in the next slide.
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- Educational/Entertaining Content:
Because you’ve fulfilled their desire once again, their hormones will be excited. Use that to show them another ad in the next status slide.
- Product/Offer [Display What You Want to Sell]:
Again, because you’ve shown exciting content after the boring ad before, they will hold tight to the next page to see another exciting content. Fulfill their desire in the next slide by putting up another engaging content.
- Educational/Entertaining Content:
At this point, they think the next thing would be an ad; disappoint them by showing another interesting content.
- Educational/Entertaining Content:
At this point, they are beginning to get bored. You’ve played a lot of tricks on their minds. They have other things calling for their attention – they also want to check out the status of other people on WhatsApp. They can hardly go beyond the 7th slide.
The success of your advert on WhatsApp status is directly tied to your ability to sustain their attention until they see your ads in subsequent slides.
Of course, when showing them ads, ensure the advert is something that they love and probably related to the entertaining/educational content you put out there.
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For instance, if the first contents you put out before the ad deal with ‘Make money,’ the product/service you should consider advertising after them should be about money. This is not a hard and fast rule.
Follow this strictly, and you’ll see the difference.
Here’s the framework again:
- Educational/Entertaining Content [Hook/Attention Grabber].
- Educational/Entertaining Content [More Hypnotic than 1].
- Product/Offer [Display What You Want to Sell].
- Educational/Entertaining Content.
- Product/Offer [Display What You Want to Sell].
- Educational/Entertaining Content.
- Educational/Entertaining Content.
How Do You Write a Good Marketing Message on Whatsapp?
Your marketing message on WhatsApp should be engaging, entertaining, and inspiring. It doesn’t mean that it should be all about fun, but your readers should be able to see elements of humor within your marketing message. This will entail that you know your market very well.
For instance, assuming your audience is Gen Z, with a very strong interest in Hip-Hop music, your marketing message on WhatsApp can sometimes make reference to Hip-Hop and relate it to your offer.
If there are expressions—hilarious expressions that your audience is very familiar with, you should endeavor to code-mix them into your marketing messages.
In Nigeria, for instance, the expression ‘Blood Money or Bastard Money’ is very commonly used to describe a large amount of money. Very huge. If your audience is from that country, you can sometimes try to bring in that expression to your copy, which will resonate with them more. For example, instead of saying ‘Do you want to make huge money?’ you can simply say ‘Do you want to make bastard money?’
Also, you can follow the 80/20% rule. Wherein 80% of your content should be focused on educating, entertaining, and inspiring your audience and 20% on selling. The 80% content should always revolve around your business ideas.
How to Advertise Clothes on Whatsapp Status [Case Study]
To effectively advertise clothes on WhatsApp status, you need to focus on creating a luxurious perception in the minds of your audience. You must come to terms with the fact that people don’t buy clothes only to cover their bodies; that was the primary objective of clothes.
But as humans evolve, people buy clothes for many other reasons, such as:
- To express an idea
- To increase their perceived status in society
- For comfort
Hence, whenever you’re advertising clothes on WhatsApp status, you should focus on those core reasons why they want to buy clothes.
A practical instance would be to associate a certain celebrity figure with the clothes you’re selling. Make the prospective buyer feel like they are on the same level as the celebrity by wearing the kind of clothes the celebrity is wearing.
FAQS | How to Advertise Your Business on Whatsapp Status
How Do I Introduce My Business on Whatsapp Status?
Start by highlighting your business’s main offers—the key solutions and benefits it offers to your target audience. Make it about them, not about profit. Also, focus on why you started the business, what you intend to do, and how you intend to do it for them. Remember that business isn’t entirely about you, but about those for whom the product/service of the business is meant.
What Do I Write When Advertising My Business on Whatsapp?
Adopt the problem-solution approach. This focuses on the problem your audience is having, the solution your business brings, and how you go about delivering that solution to their problem. You must be able to make them see your solution as an answer to their problem. That’s how to win.
