17 Reasons to Start Blogging [by an Expert]

Again, what are the reasons to start blogging? One of the greatest misconceptions about blogging is that it’s a career path exclusively reserved for “bloggers”—those who publish content on the internet, typically in the form of news, opinions, or gists. Many believe that unless you’re a ‘web blogger’ or a news blogger, blogging isn’t for you.

This couldn’t be further from the truth.

I always say that blogging is for everyone, especially when I talk to entrepreneurs across different sectors.

Blogging is essentially about providing valuable content in response to people’s queries—whether it’s breaking news, business insights, entrepreneurship tips, financial advice, or wealth-building strategies.

It’s about helping those using search engines like Google to find information about the problems they face.

Think about the many times you’ve used Google. Was it solely for getting news updates? As you can see, blogging is about sharing knowledge and solutions.

In fact, if you’re a serious, business-minded individual, blogging should be a priority—not necessarily in the traditional sense of maintaining a personal blog, but as a strategic tool to enhance your business. For instance, if you’re an entrepreneur, you can have a blog that provides answers to issues within your industry. By doing so, you attract more attention to the services you offer and connect with a global audience.

At the time of writing this blog post, I’m currently in Kigali, Rwanda. However, this post will be read by people searching for “Reasons to Start Blogging” from Nigeria, the US, the UK, and beyond. For some readers who find my ideas intriguing, they might consider signing up for my One-On-One 7-Day Masterclass on Building a Blog from Scratch and Making Money from It. This is one of the many benefits of starting a blog.

Therefore, once you have a website, you can simply create a category page named ‘Blog’ for distilling vital information related to your brand and prospective customers.

Now, let’s explore the reasons. I’ll do this under three separate headlines: Reasons to Start Blogging, Why Start a Blog for Your Business—focusing solely on the benefits for business owners—and Reasons to Start Blogging for Students.

Ready?

7 Reasons to Start Blogging

There are many compelling reasons why you should start a blog right now, but I’ll focus on the seven reasons I believe stand out.

Once you feel convinced to take the bold step, I encourage you to take a look at the publication I made detailing how much it costs to start a blog.

Build an Online Presence

Unlike in the past, today, the internet is rapidly becoming the front door to what we do offline. There’s no doubt that having a blog will contribute significantly to your growth if used judiciously.

In today’s economy, attention has become a form of currency, and by gaining it, you’re sure to establish a presence you can monetize or use to exercise some form of influence.

Having a blog is another way of getting discovered by search users.

Share Your Expertise

Passion! Maybe money isn’t your ultimate goal, but the desire to share your knowledge with others who may find it useful. In that case, a blog provides you with a platform to do that.

In my interactions, I’ve come across people who just need a platform to distribute their knowledge. Many of these individuals use blogs as part of their legacy projects.

Perhaps you know a lot about coding, gardening, or even cooking, and you derive joy from seeing your ideas transform the lives of others. Blogging might be one of the best mediums to distribute these ideas. By doing so, you also get to establish your voice as an authority in that area.

Improve Writing Skills

Writing regularly is like exercising the muscles of the body—the more you do it, the stronger you get. Since blogging requires consistent effort in writing, you naturally become better at expressing your thoughts and ideas.

For example, in 2017, I was discussing with a friend who had just graduated at the top of his class from the Nigerian Law School. During our conversation, he revealed that part of the reason he became so proficient in law and English was because he owned two blogs: edifiedminds.com and lawstudenthub.com.

His constant research and sharing of his thoughts made most of the topics they taught in school easier for him, as he had already encountered them while writing and sharing his experiences to aid law students.

That’s part of what blogging does. It elevates your writing and research skills and makes you more knowledgeable about your niche.

Create Networking Opportunities

Blogging can open doors to new connections. When you write about topics you’re passionate about and provide unparalleled insights into issues within an industry, you’ll likely attract readers who share your interests. This can lead to opportunities to connect with like-minded individuals, industry professionals, or potential clients.

If your content is thought-provoking, you’ll never run out of people sending you emails, inquiring about services you offer or asking questions.

For example, if you’re a business blogger, your blog posts can open up doors for collaborations or speaking engagements.

Generate Passive Income

Imagine having a blog that gets 1,000,000 visitors every month. Even if you decide to sell a $1 product to them, you can be sure of getting at least 10% of them to buy every month.

10% of 1,000,000 equals 100,000.

Now, multiply 100,000 by $1 = $100,000 every month. Isn’t that huge?

Of course, you might not achieve that feat as a beginner in your first year, but you can aspire to it. Many people are earning that kind of money and even more every month.

It will take time, but it doesn’t have to take forever.

Enhance Personal Branding

Certainly, having a blog can enhance your perceived value. This is similar to having a well-organized social media account where you share your knowledge and promote your values.

A blog is seen as an extension of your personal brand. When used effectively to share your industry knowledge and your journey, it builds your reputation and can also serve as a platform to showcase your work portfolio.

For example, a web developer can use a blog to showcase their knowledge of different programming languages and attract attention from companies and co-developers who see them as an expert.

Remember that publicity—good publicity—makes one more appealing and creates an image of class.

Why Start a Blog for Your Business 

Increase Brand Visibility

Having a blog as a business owner helps your business stand out online. You gain more visibility by creating and sharing valuable content that addresses your customers’ needs.

Wouldn’t it be a great idea to be seen by prospective customers searching for the products or services you offer? A blog can help you achieve that by optimizing for search queries.

Engage with Your Audience

With a blog, you have ample opportunities to interact with your existing customers. For instance, you can have an FAQ section dedicated to answering their questions. Personally, I collect all the frequently asked questions from customers and prospects about our products and services and provide answers to them.

This way, I can easily send a link to the relevant page whenever someone asks a question that I’ve already answered there.

It saves time and helps you stay organized in business.

Additionally, customers can ask questions via the comment sections and receive answers.

Showcase Industry Expertise

It’s of no use to be good at what you do if the world doesn’t know that you exist. Does that make sense?

That’s why it’s important to showcase yourself to the world.

Hire Us: Let my team build your blog in just 7 days. We handle everything—from choosing the best domain name, registering it, and hosting, to creating a professional-looking blog that Google and other search engines will love. Get started now!

By blogging about what you know and covering topics in your industry, you get to be known by others; you showcase your expertise and position yourself as a leader in your niche.

Listen, you’ve got to let the world know that you exist. You’re the light of the world, and you’re supposed to shine brightly before men and women.

Generate Leads

Your blog can be a powerful tool for generating leads. By offering valuable content, you can attract potential customers and encourage them to take action, such as signing up for a newsletter or contacting your sales team.

Build Customer Trust

What happens when you meet a medical doctor who understands your problem, prescribes medication, you take it, and it works just as predicted?

And what happens when you meet one, but the medication fails to yield the intended results after many attempts?

I’m certain that in the first scenario, you lower the barrier to trust and trust the doctor more, while you distance yourself from the second one.

It’s the same with having a blog that provides in-depth answers to users’ questions.

When customers or prospective customers see that you’re highly knowledgeable through the information you publish, it builds trust, which can translate to more financial gains for you.

When readers of your blog posts begin to experience transformation as a result of the information they receive from your blog, they not only know you but also like and trust you (the KLT factors).

Reasons to Start Blogging for Students

Improve Writing and Communication Skills

Blogging can help you as a student develop your writing and communication skills. Since blogging requires you to regularly create posts, it helps you learn how to organize your thoughts, articulate your ideas, and communicate effectively.

Build an Online Portfolio

Your blog can serve as an online portfolio where you showcase your work, whether it’s essays, projects, or creative writing. This can be a valuable asset when applying for internships, jobs, or further education.

I remember getting my first full-time paid employment immediately after graduation because of my personal blog.

You know that when you’re fresh out of school, you likely don’t have the experience prospective employers are looking for. But because I had been writing for years and sharing my work on my personal blog, I simply submitted it as my portfolio, and boom! I was interviewed and hired.

Share Academic Insights

You can use your blog to share academic insights, discuss topics you’re passionate about, or even explain complex subjects in a way that others can understand. This not only helps others but also deepens your understanding of the subject matter.

It’s similar to teaching others what you were taught. By doing so, you gain more insight into the topic and solidify the ideas in your mind.

As a student, blogging also helps you think critically about various topics. Since blogging involves researching ideas, you learn to analyze information, form opinions, and present arguments coherently.

Pro Tip: Book a one-on-one 7-day Product Creation and Monetization Masterclass. Learn to create your digital product in 7 days and make a significant profit from it. We’ll jump on a call for 7 days, researching and fine-tuning your offer to appeal to your target audience.

Enhance Career Opportunities

Having a blog can make you stand out to potential employers. A blog often shows initiative, passion, and expertise in a particular area, all of which are attractive qualities in a job candidate.

Remember the friend I mentioned who owns Lawstudenthub.com? Even while still in school, he received multiple job offers from top law firms. His constant updates on his blog made him the darling of many law firms, aside from his well-rounded knowledge of law.

Earn Extra Income Through Monetization

For many people, making money through display ad networks, affiliate marketing, and even selling their own products is the primary goal. As a student, you can earn in dollars, euros, pounds, and other currencies from your blog if it gets monetized. This could eventually turn into a major source of income for you after leaving school.

FAQs About Reasons to Start Blogging

Final Thought

The reasons to start blogging might be appealing, but you must not forget that starting a blog requires funds. For instance, you’ll need money to buy a domain name as well as a hosting account, among other things. Therefore, I encourage you to take a close look at my previous publication, where I discussed how much it costs to start a blog. That will give you a breakdown of the financial commitment.

Additionally, blogging is not a get-rich-quick scheme, especially if making money directly from it is the reason you want to start blogging. It takes time, but it doesn’t have to take forever. The idea is to focus on the long-term goal. When I advise newbies, I usually recommend at least 12 months before considering whether the venture is profitable or not. If you need expert input, you might consider taking up my one-on-one service, where I walk you through all the processes.

Lastly, if you’re starting and you’re not in the news niche or any niche that’s time-sensitive, create a content calendar to guide your publications. A content calendar allows you to have a list of topics you’ll work on. Usually, a content calendar is prepared after conducting keyword research to identify the different topics and related subjects you want to write about.