WhatsApp Marketing: Everything you need to know

WhatsApp Business is no longer just a private chat app. Businesses now utilize it as a platform for their operations. WhatsApp marketing is just being able to understand and use the different features provided in WhatsApp to aid marketing activities.

It also involves your ability to understand the psychology of those who use WhatsApp, what makes them use it, how they use it and the best strategies to adapt to ensure that they stay glued to your business while they use the platform.

As you’re aware, with the invention of social media, marketing has taken an entirely new dimension. I’ll talk about how my company markets our products using the platform, including the tools, software, and messaging automations we use.

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With the WhatsApp marketing strategies I’ll be sharing with you here, you’ll be able to connect with existing customers and potential customers.

How to Do Whatsapp Marketing

WhatsApp marketing campaigns have incredible open rates and conversion rates. To achieve that, there are many factors to consider when you want to do WhatsApp marketing. The first starting point is to have a product or a service you want to market using the platform. Once that is settled, the next is to download and install WhatsApp Business App on your device.

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Creating a WhatsApp Business Account

Creating a WhatsApp Business Account is straightforward, allowing you to use various business-centric features to better engage with your customers. Here’s a step-by-step guide on how to create a WhatsApp Business Account:

1. Download the WhatsApp Business App:

Go to the Google Play Store (for Android) or Apple App Store (for iOS).

Search for “WhatsApp Business” and download the app.

2. Verify Your Phone Number:

Open the WhatsApp Business app.

Enter your business phone number. This number should not be associated with a personal WhatsApp account.

You will receive a verification code via SMS or a phone call. Enter this code to verify your number.

3. Set Up Your Business Profile:

After verification, you’ll be prompted to create your business profile. This includes entering your business name, a profile picture, and a brief description of your business.

4. Customize Your Business Settings:

In the settings, you can configure various business-related options such as business hours, a business address, a website, email, and more. This information will be visible to your customers.

5. Explore Business Features:

WhatsApp Business provides various features to enhance your communication with customers. These include:

• Quick Replies: Create canned responses for common queries.
• Greeting Messages: Send an automated greeting to customers who message you for the first time.
• Away Messages: Set automated responses for when you’re not available.
• Labels: Organize and categorize your chats for better management.

Set Clear Marketing Goals

Marketing is about planning and having a good understanding of human psychology. Before you blast your marketing messages, you must know what you want to achieve with your marketing messages. This must align with the product or service you want to promote using your WhatsApp business.

Also, the goal you’ve will determine how best to build your list and the kind of WhatsApp marketing messages to put out there. 

WhatsApp marketing can only be complete and effective with a proper understanding of your audience and creating good content that wins the hearts, minds and propels your audience to take action. When creating good WhatsApp marketing content, focus on a ‘problem-solution’ approach.

Building Your WhatsApp Marketing List

A successful marketing campaign requires the eyeballs of people with a strong interest in what you offer and the financial capacity to afford it. The same marketing principle applies to WhatsApp marketing.

You need to build a list of active audiences who can have their eyeballs on your WhatsApp status or read your WhatsApp broadcast message. Without them, WhatsApp marketing will become a shadow of itself.

So, how do you build a WhatsApp marketing list? Get people to connect with you on WhatsApp. This may require that you offer a free lead magnet – something of value that your target audience will receive in exchange for them to connect with you on WhatsApp.

The most popular way to do this is to go to the platform where these people are congregating and ask them to connect with you on WhatsApp in exchange for the lead magnet.

For instance, you can be invited to speak to a group of people on Facebook; after your presentation, you ask the participants to message you on WhatsApp to have an ebook as a gift. 

Note: the gift must be valuable to help them deal with certain issues they currently face.

Once they send you a WhatsApp message, you save their phone number and ask them to save yours before you give out the free stuff. You will repeat the same process for different people or use WhatsApp software that can automatically save people’s number that sends you a WhatsApp message.

This process is not limited to when you’re invited to speak on Facebook alone. You can apply the same strategy using your Facebook timeline, messenger or even offline, especially when you go to an event.

Next, you want to create a WhatsApp label for them to help you segment the audience and keep them active. Then you migrate to your WhatsApp status as the TV you’ve to always be in their faces. 

How to Send Marketing Messages on Whatsapp

WhatsApp marketing can be very effective when you send marketing messages effectively and strategically.

Of course, there are different approaches, but the overall best strategy is to:

1. Segment Your Audience: Divide your contact list into segments based on demographics, interests, or purchase history. This allows you to send targeted and relevant messages to specific groups. WhatsApp label feature is a great way to achieve this.

2. Create Valuable Content: Create engaging and valuable content for your marketing messages. Whether it’s a special promotion, a product announcement, or a newsletter, ensure it provides real value to your prospects.

3. Use Broadcast Lists: WhatsApp offers a broadcast list feature that allows you to send a single message to multiple contacts without creating a group. Use this feature to send out your marketing messages, as it respects individual privacy. If you already have labels for your contacts, you can convert each to a broadcast list.

4. Personalize Messages: Address prospects/clients by name and personalize messages based on their preferences and behaviors. Personalization can significantly improve the effectiveness of your marketing campaigns. One way to do this is by using WhatsApp marketing software with such an inbuilt feature.

5. Time Your Messages: Send messages at appropriate times to maximize engagement. If you’re dealing with people from different zones, consider their time zones and the habits of your target audience. Avoid sending messages during late hours or off-peak times.

6. Keep Messages Concise: WhatsApp messages should be brief and to the point. Long, overly wordy messages may not be well-received by users. You don’t want them to feel bored while reading your message. The shorter, the better. Remember, WhatsApp is a social media, and they have a lot of things seeking their attention, not a library for study.

7. Use Media: You can send images, videos, and documents through WhatsApp. Utilize these features to make your marketing messages more visually appealing and informative.

8. Use Calls to Action (CTAs): Include clear and actionable CTAs in your messages. Encourage prospects/clients to take certain actions that will benefit you. It could be clicking a product page link or subscribing to an email list, etc.

9. Monitor Message Delivery and Engagement: WhatsApp Business provides insights into message delivery and reads receipts. Use this data to evaluate the effectiveness of your campaigns.

10. Comply with WhatsApp Policies: Always adhere to WhatsApp’s Business Policy and guidelines. Avoid spamming, sending unsolicited messages, and being overly promotional.

11. Balance Frequency: Don’t overwhelm your recipients with frequent messages. Striking a balance between staying in touch and respecting their privacy is crucial.

12. Handle Responses Promptly: Respond promptly to inquiries and feedback promptly. Good customer service is essential for maintaining a positive image.

3 Whatsapp Marketing Messages

• Exciting News! 🎉 Our annual sale is live now. Get up to 50% off on all your favorite products. Shop today at [Your Website] and upgrade your style. Hurry, the offer ends soon!
• Good afternoon! As a valued customer of [Your Business Name], we want to say ‘thank you’ with an exclusive discount. Use code THANKYOU10 at checkout for 10% off your next purchase. Happy shopping!
• Hey there! We’re excited to introduce our new collection of tech gadgets. From smartwatches to headphones, we’ve got it all. Check out our website now at [Your Website] and stay ahead of the tech game.

3 Digital Marketing Whatsapp Advertising Messages

• Limited-Time Deal Alert! 🔥 Don’t miss out on our flash sale. Get 30% off your next booking with code FLASH30. Book now at [Your Booking Platform] and save big!
• Hello [name]! Have you seen our latest eBook? It’s a goldmine of digital marketing tips. Download it for free at [Your Website] and level up your marketing game today.
• Good morning [name]! Our webinar on ‘Mastering Social Media Advertising’ is happening this Friday. Reserve your spot now for expert insights and strategies. Click here to register: [Webinar Link].

3 Marketing Auto Reply Whatsapp Business Greeting Message Example

• Welcome to [Your Business Name]! 🌟 Thanks for connecting. We’re here to help. Check out our products and services—type ‘MENU’ for options or ‘INFO’ for company info. To stop messages, reply ‘STOP’ anytime.
• Hi there! 🌼 Thanks for reaching out to [Your Business Name]. We’re super excited to assist you. Special offers and updates are on the way. How can we assist you today? Type ‘HELP’ for assistance or ‘UNSUBSCRIBE’ to opt-out.”
• Hello, and thank you for choosing [Your Business Name]. 🌟 Your satisfaction is our priority. Expect exciting news and tips from us. How can we serve you today? Type ‘SUPPORT’ for assistance or ‘NO’ to opt-out.

Frequent Asked Questions on WhatsApp Marketing

Final Thought

Whatsapp marketing can become your single next biggest marketing channel if done properly. That’s why I took the time to explain all the processes you need to follow to utilize the processes and get good results.

When doing WhatsApp marketing, remember that the people you’re marketing to are humans – as such, do not neglect their feelings. From time to time, survey to know what they think about your approach. This will give you concrete feedback on how they respond to your marketing messages and see if there are ways to improve them.